Business appointment setting is misused and misunderstood. When prospecting for new business you are calling to get information and to prospect qualify.
Outsourced Business Development Cold Calling Trial projects you can test for a small fraction of what a full blown marketing campaign would cost you.
Cold calling can be just as engaging and interactive as social media….enabling you to connect with your customers and potential customers in a very personal way.
Misused and misunderstood — that’s the sales development cold call. But this simple sales tool has benefits you’ll do well to explore.
Does your sales manager consider the business development cold call obsolete? Get the facts on what this highly effective sales tool can do for you.
For developing new clients the cold call sales process is far from obsolete. Yet too many sales managers fail to use it effectively.
Cold calling is misery for sales people. And sales managers consider it obsolete. Yet cold call business development works!
Too many sales managers rate cold call lead prospecting obsolete. Harvard Business Review On-Line says cold calling still works!
According to Harvard Business Review On-Line cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts.”
Like social media marketing, cold call marketing B2B can be an engaging and interactive business development medium….enabling you to connect with your customers and potential customers ahead of the bigger companies with larger, less personalized sales and marketing organizations.