Tag: appointments that lead to sales

Direct Marketing

Database Building Phone Prospecting

Phase One:  Introductory warm-cold calls to find prospects worth pursuing.I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you.Phase Two:  Best prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake). Real-Time Follow-Up Calls are essential (see memo at right) for gaining trust, learning what your prospects really need and showing how your team outshines the competition.NOTE: Voice-mail, e-mail and social media are all effective CRM…but over-used to where their messages too often are ignored (see my post “Lazy Follow-up”).WHAT YOU […]

Business Development

marketing direct fundamentals

Marketing Direct  Fundamentals Determine the effectiveness of your advertising cheaply, quickly, and finally by following tested fundamentals of old-school direct marketing. A direct marketing test proves that one ad can sell 15 1/2 times more than another…that with small differences in copy or headline one ad can pull FIVE times more orders than its competitor. But it wasn’t always so! In the early days of advertising there was almost no direct marketing test. Then came the depression….when cost-conscious advertisers DEMANDED to know the factors behind the success or failure of advertisements. This is when meaningful, direct marketing test really began. This is […]