Sales Prospecting Lead Generation

Sales Prospecting Lead Generation Tips

sales prospecting lead generation
George Clay

Effective sales prospecting lead generation is about finding the right prospects. And then developing them ---over time -- into becoming your customers.

  • Start your sales prospecting with introductory cold calls that qualify each prospect to determine if your business is a good fit for what they need.
  • It's here the weak prospects are weeded out...and the better qualified prospects  are engaged for careful and methodical follow-up calls.  This is where the all important relationship building  process begins.
  • That means educating your prospects --- over time --- on on why they are better off buying from you rather than from your competitors.
  • Be methodical with your follow up calls. Automate your lead generation sales prospecting.
  •  Use contact management programs. They keep you on track.  Sales prospecting from contact lists scattered about on scraps of paper or on business cards is no way to make sales calls or generate new business appointments.
  • Another sales prospecting mistake is to get on the phone and just "wing it". By that I mean not using a script to control the pace and direction of your call.    
  • Forget Booking Appointments On Your First Call. More common still is trying to book sales appointments on the first call. Effective sales prospecting is about building relationships with prospects. You'll get more appointments and more sales per appointment if you build your prospect list with routine follow-up calls.  

Sales Prospecting Lead Generation Updates

Seven Reasons To Subscribe

sales prospecting lead generation
George Clay

When you subscribe to my Sales Generation Lead Generation Updates here's what you'll get.

1.  Tested Sales Prospecting Lead Generation Tips On How To Engage Your Sales Prospect. 
You'll learn how to better engage your sales prospect, build trust, get referrals from your prospects that allow you to make more sales and get more repeat business."Profit in business comes from repeat customers that boast about your product or service, and bring friends with them." ...W. Edwards Deming

2. Sales Prospecting Lead Generation List-Building .
You'll learn how to build a list of cold call B2B sales prospects into a house list of qualified sales prospects you can market to with new offers for your products and services. "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." ... Peter F. Drucker

3. CRM Phone Based Sales Prospecting Lead Generation
You'll learn how to find more new customers, turn more prospects into loyal customers and make more money for your company“We let folks know we're interested in them and that they're vital to us. cause they are.” ...Sam Walton

4Test & Measure Your Way To Greater Sales Prospecting Profits.
Small frugal tests are the way to go.  I'll share results of what's working in B2B phone marketing...and why!  "Almost any (advertising) question can be answered cheaply, quickly and finally by a test campaign. And that's they way to answer them --- not by arguments around a table."    ...Claude  Hopkins

5. No Sales Prospecting Mumbo Jumbo
What you'll get from me will be clear, concise maybe at times fun to read!    "Our business is infested with idiots who try to impress by using pretentious jargon. David Ogilvy

 6. Practical Sales Prospecting Lead Generation Tips
Easy-to-use sales prospecting tips you can start using at once to drum up new business and  better manage your company's interaction with customers, clients, and sales prospects.  "Knowledge is of no value unless you put it into practice."  Anton Chekov

7. Free  Direct Marketing E-Book
I saved the best for last!  This 96 page book is jammed full of time tested ways to spend less but get more out of your advertising and direct marketing sales prospecting lead generation. "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times."  ...David Ogilvy

Subscribe For Free Today

If you're a growing business you cannot afford to miss out on these practical sales prospecting lead generation tips.

Go ahead and sign up now.  Your phone can help your business grow ---especially in this economy.

Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

Also, if you do nothing else today click and read this:

7 New Rules for Prospecting In The Age of The Customer