Sales Lead Follow Up
Sales Lead Follow Up Is Huge! These calls establish good rapport…forward the sales process…and gently prod your prospect into becoming involved with your company.
But here's the catch!
Your Sales Lead Follow Up is Lax. Perhaps it’s because you want only the “hot” leads that are ready to close.
Or perhaps it's because you are too busy tending to your paying customers.
But at the end of the day, you need to find time for your sales lead follow up.
Dig Where The Gold Is. Make Those Sales Lead Follow-Up Calls! The fastest way to get more new business is by sales prospecting your house list of existing customers and prospects.
Your house list will generate the highest response rates when you contact these folks by phone.
Yes, higher response rates than direct mail or even email. That’s the power of using your telephone (Source: DMA Response Rate Trend Report 2010).
Sales Lead Follow Up Booster
Use sales generation marketing automation tools for your sales prospecting, lead management and appointment setting process.
I'm talking about rapid application management of your sales lead follow up calls so you can speed through a prospect list in a small fraction of the time you'd spend dialing and making calls the old way.
Switch to a CRM desktop sales generation marketing automation solution and you'll make more sales lead follow up calls in less time. ACT and also GOLDMINE are big names in this area.
My favorite is TELEMAGIC.
Bottom Line: From lead tracking management to sales lead follow up calls to getting appointments --- CRM sales generation marketing automation done right will change your life and keep you on track so you can make more sales in less time.
Become A Better Marketer
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Also, go here for DMA 2012 response rate reports for sales lead generation media. Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer
- Harvard Business Review on benefits of cold call lead development.
- Survey of B2B marketers on best media for highest QUALITY sales lead generation.