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Sales Lead Follow Up

Sales Lead Follow Up  

Sales lead follow up
George Clay

Sales Lead Follow Up Is Huge! These calls establish good rapport…forward the sales process…and gently prod your prospect into becoming involved with your company.

 But here's the catch!

Your Sales Lead Follow Up is Lax. Perhaps it’s because you want only the “hot” leads that are ready to close.

Or perhaps it's because you are too busy tending to your paying customers.

But at the end of the day, you need to find time for your sales lead follow up.

Either you have no time to make those calls...or what calls you do make are ineffective.
 
Bottom line: You are letting your customers and sales prospects drift away.

Dig Where The Gold Is. Make Those Sales Lead Follow-Up Calls!  The fastest way to get more new business is by sales prospecting your house list of existing customers and prospects.

Your house list will generate the highest response rates when you contact these folks by phone.

Yes, higher response rates than direct mail or even email. That’s the power of using your telephone (Source: DMA Response Rate Trend Report 2010).

 Sales Lead Follow Up Booster

 Use sales generation marketing automation tools for your sales prospecting, lead management and appointment setting process.

I'm talking about rapid application management of your sales lead follow up calls so you can speed through a prospect list in a small fraction of the time you'd spend dialing and making calls the old way.

Heck, if you're dialing your sales prospecting calls yourself  you may as well use the gadget pictured at right for your sales prospecting!SALES lead follow-up

Switch to a CRM desktop sales generation marketing automation solution and you'll make more sales lead follow up calls in less time.  ACT and also GOLDMINE are big names in this area.
My favorite is TELEMAGIC.

Bottom Line:  From lead tracking management to sales lead follow up calls to getting appointments --- CRM sales generation marketing automation done right will change your life and keep you on track so you can make more sales in less time.

 Become A Better Marketer 

sales lead follow-up
George Clay

Consider subscribing to my newsletter for updates on ways Sales Lead Follow-Up can help your business grow ---especially in this economy.
Also, go here for DMA 2012 response rate reports for sales lead generation media. Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer

  • Harvard Business Review on benefits of cold call lead development.
  • Survey of B2B marketers  on best media for  highest QUALITY sales lead generation.

 

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Business Development Sales Prospecting
B2B Direct Marketing Lead Generation

With customer loyalty on the ropes due in large part to inflation which has everyone shopping for deals and jumping ship for lower prices --- here's what your customers are looking for...

https://hbr.org/2017/07/your-customers-still-want-to-talk-to-a-human-being

George Clay

This "human touch" makes all the difference...sets you above the fray and shows buyers you are different and your brand is different.

This is something I think every business can use and is especially needed today where that all important human touch is sorely lacking.

858-756-2085

George@ProspectingB2B.com

Outreach tips worth a look.

Marketing Direct Outreach Tips

 

Best Business List

How To Make A Successful Phone Introduction

"Fine talkers are rarely good salesmen. They inspire buyers with the fear of over-influence. They create the suspicion that an effort is made to sell them on other lines than merit."  ---Claude Hopkins, author, Scientific Advertising.

Who's "stealing" your customers --- and what you can do about it.
George Clay

Marketing Direct may not be glamorous but for hard-boiled efficiency it sure gets the job done.

Same for these cost-cutting tips ---simple things you can do right now today for better ROI no matter what business you are in.

https://www.business.com/articles/working-from-home-save-money/

 

 

 

Marketing Direct new client introduction

Organizing Your Outreach Calls

Doing outreach qualifying calls to new prospects?

Try list-building your prospects into three categories:

  • A. reachable prospects during day
  • B. reachable prospects after hours
  • C. reachable only during day and only via gate-keeper

C above I generally avoid--- more productive to work A and B.

Voice mail or leaving messages with gate-keepers I have found ineffective on first calls to new prospects

Marketing Direct Update

What was once referred to as Corporate Sales and Marketing still works but not like it used to.

That was when you walked the floors at trade shows or went to business conferences because that's where you could meet and greet buyers and maybe find a few who down the road would eventually buy something from you.

Of course,  you can still follow this path  but the time and money you spend to close your sale and make the deal is not getting any cheaper.   

There's lots of things I do not understand about virtual selling. 

But one thing is clear ---- 

Whatever you can do that gives you greater control over spending and the agility to reduce costs is worth a look. 

Test Run Free Trial

I want to show you how my outreach calling works.

How I get through to the right people.

Qualifying their interest and making sure they want to hear from you.

You decide if you get the results you are looking for.

858-756-2085

George@ProspectingB2B.com