The Sales Generation B2B Marketing Medium You Can Take To The Bank
Small Business Owners, This is for You!
For marketing your business and advertising your services here’s the sales generation B2B marketing medium you can take to the bank.
It enables you to establish one to one personal contact with new business prospects in a very personal way…ahead of the larger and less personalized sales and marketing organizations.
Findings From Direct Marketing Association
That’s what I’m hearing from The Direct Marketing Association — a trade organization representing companies using direct marketing.
Each year the DMA tracks response rates for all kinds of direct marketing campaigns in particular professions…plus the media that yield the best response.
Each year outbound B2B telemarketing consistently generates the highest response rates in business to business lead generation…direct sales…and ROI index.
Dig Where The Gold Is!
Outbound B2B Telemarketing Yields Highest Response Metrics Of All Media
Year in and year out, this sales generation B2B Marketing Medium remains at the top of the Direct Marketing Association’s Response Rate Report in the business-to-business category.
Why is this sales generation B2B Marketing Medium so successful?I believe it is the person-to-person [singlepic id=3 w=320 h=240 float=right]communication process that makes telemarketing so effective.
When performed with the right personal touch there is real efficiency in contacting your customer and prospect base by phone —- efficiency you can use each day to grow your business…including
- Immediately gauge a prospect’s interest in your goods or services.
- Identify their needs…learn about existing suppliers…pre-empt the competition.
- Ask the qualifying questions to make certain your offer matches their needs.
- Learn their “hot buttons” — what is it you can do for them that matters most.
Are you starting to see what this sales generation B2B Marketing Medium can do for you?
Using small controlled tests I can open B2B opportunities for you that are new, fresh, “shape-able” — free of baggage & history. That’s the beauty of using this sales generation B2B marketing medium to create new business.