Why You May Need Sales Follow Up Support
George ClayEither your sales people are too busy for sales follow up or have no confidence in working the leads your marketing people give them to pursue.
This lowers your sales conversion rates, weakens your credibility with clients and potential customers and harms your bottom line.
Why continue down that road?
Have me do your pre-sales qualifying with REAL-TIME follow-up calls for you.
Phase One: Introductory warm-cold calls to find prospects worth pursuing.
All calls by me real-time using TeleMagic contact management. No voice-mails!
Phase Two: Best prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake).
Why Real-Time Follow-Up: For relationship building with your prospect base these real-time follow-up calls are essential (see memo at right) for gaining trust, learning what your prospects really need and showing how your team outshines the competition.
NOTE: Voice-mail, e-mail and social media are all effective CRM…but over-used to where their messages too often are ignored (see my post “Lazy Follow-up“).
Real-time follow-up calls make you stand out…because so few sales people use the phone to effectively interact with their prospect base.
WHAT YOU LEARN: With real-time CRM calls you learn active selling opportunities you NEVER hear about unless your ear is on the ground!
EXAMPLE: Vendor drops ball…you jump in to prove what YOU can do.
Getting you higher sales follow up conversion rates and more revenue per sales lead than is typically achieved by traditional telemarketing is what my sales lead follow up services are all about.
Your business sales lead follow up calls are important…and making sure they’re done right is why I don’t outsource to third party call centers.
But my business sales follow up stands out from the crowd.
With each business sales follow up support call I capture key details…including:
- Your prospect’s interest level in your goods or services.
- Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.
- Ask the qualifying questions to make certain your offer matches their needs.
- Learn their “hot buttons” — what is it you can do for them that matters most.
Improve Your Sales Follow Up Support
Advertising Age update on B2B phone marketing.
7 New Rules for Prospecting In The Age of The Customer
- Harvard Business Review on benefits of cold call lead development.
- Survey of B2B marketers on best media for highest QUALITY sales lead generation.
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It’s not Glamorous! But small business owners like the RESULTS they get with my business development phone prospecting.