Overlooked Sales Business Development Strategy

Cold Calling has Proven Consistently Effective Generating New Business Revenue…yet is overlooked by too many Sales Mangers and Top Management

George Clay

Misused and misunderstood — that’s cold calling as an effective sales business development strategy.
Question: Why do sales managers consider cold calling an obsolete sales business development strategy?
Answer: Social media and web based marketing are their focus. And cold calling is misery for their sales people.

Question: Is the cold call sales process effective?
Answer: Harvard Business Review On-Line says cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts…and should be used by every B2B sales force.”
For developing new clients the cold call as an effective sales business development strategy is far from obsolete.
Question: Any other cold call B2B tips?

Answer: Like social media marketing, cold call marketing can be an engaging and interactive business development medium….enabling you to connect with your customers and potential customers ahead of the bigger companies with larger, less personalized sales and marketing organizations.

Cold Call Sales Business Development Strategy

The secret is making your calls with a personal touch that engages your prospects —- getting them to interact with you one-to-one so they trust doing business with you.

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And this is where I can help you develop new clients.

Working the phones I contact your prospects in a very personal way…creating trust and moving your B2B sales process forward.

What my cold call process can do for you

Build your prospect list with introductory cold calls.
Develop the qualified sales prospects with lead nurturing follow-up calls.
Get you Appointments by methodically working this business development lead generation list.
Make your business development process more efficient so every lead gets followed up.
Give you full notes & clear records of each lead generation call at all stages.
Give you DAILY Call Outcome Reports so you can share information and adjust tactics.
Save you money…with business development lead generation TRIAL PROJECTS.

And because I test everything for you with small trial projects you will NEVER waste your money on your cold call business development going nowhere.

**The Truth About Getting Real-World Appointments**

Quality business development appointments do not happen overnight.
Routine follow-up calls plus e-mail follow-ups get you in the door for a face-to-face meeting.
Also, business development lead generation by phone is a form of direct marketing.[singlepic id=74 w=270 h=190 float=right] And building a highly targeted database is the key to any successful direct marketing campaign.
Therefore, view each call as a means for fine tuning your business development database. It’s a work in progress that never ends!

Improve Your Sales Business Development Strategy

Get updates on ways Business Development Phone Marketing can help your cold call sales process —especially in this economy.

Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

Also, for further study: