Prospecting fast growth small companies

Prospecting fast growth small companies and engaging their high-end decision-makers with meaningful conversation is no easy task  

prospecting fast growth small companies
George Clay

Especially when you want to reach their c-level executives. How to do it?

​​​​​​​A process I use and recommend is building the fast growth small company  prospecting list yourself.

Find fast growth small companies in my list-building how to booklet.

By doing-it yourself you zero-in on those prospects best suited for your pitch…plus your research on their individual companies gives you some good talking points when you engage them by phone or send an introductory email explaining what you can do for their particular niche needs.
Why I like introductory cold calls. It’s the one-to-one, person-to-person communication process that makes effective cold call prospecting work.
When performed properly — with the right personal touch and not as merely an indiscriminate “numbers game” — you can engage your prospects and learn something about what they want and need.
But not all at once, and not with the first introductory call. Prospecting fast growth small companies is  a methodical process and your relationship-building develops with your follow-up calls.

  • Immediately gauge a prospect’s interest in your goods or services.
  • Identify their needs…learn about existing suppliers…pre-empt the competition.
  • Ask the qualifying questions to make certain your offer matches their needs.
  • Learn their “hot buttons” — what is it you can do for them that matters most.

Especially important are real-time follow-up calls. These follow-ups help cultivate your customer and prospect base…spreading good will and showing your high-end prospects you care.

prospecting fast growth small companies
George Clay

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