Outsourcing Business Development Lead Prospecting
Outsourcing business development lead prospecting sounds simple.
Especially with lead prospecting by phone.
The key to effective business development lead prospecting by phone is easy to overlook.
Real-Time Follow-Up Calls
It’s real-time follow-up calls that build relationships with your prospects and prove to them that you can deliver on what you promise.
These follow-up calls are crucial.
They make you stand out from the competition. They show prospects you want their business and will go the extra mile to earn it.
But you begin your business development lead prospecting journey with introductory cold calls.
These calls qualify your prospects and enable you to learn if your business is a good fit for what they need.
It’s here your qualified prospects are engaged for careful and methodical follow-up calls.
With each follow-up call you want to capture key details…including:
- Your prospect’s interest level in your goods or services.
- Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.
- Ask the qualifying questions to make certain your offer matches their needs.
- Learn their “hot buttons” — what is it you can do for them that matters most
Remote Work Is Changing How and Where Sales Teams Work
Put Marketing Direct Outreach to work for you
More than what a sales rep has time to do
list-building…intro discovery calls…the 27 second pitch…building-out your database…getting prospects interested in meeting you…appoinments that lead to sales…lead tracking and follow-up…avoiding costly mistakes when buying any list…what sales people are too busy doing to prospect effectively.
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