Misused and misunderstood --- that's the the rap on making outside sales cold calls
But this simple sales tool has benefits you'll do well to explore.
Question: Why do B2B sales managers consider outside sales cold calls obsolete?
Answer: Social media and web based marketing are their focus. And business development cold calling is misery for their sales people.
Question: Is cold calling clients effective?
Answer: Harvard Business Review On-Line says cold calling is "the most effective way to set up appointments with the right decision makers at your target accounts...and should be used by every B2B sales force."
Question: Does effective cold calling require a background in the industry or markets you are calling?
Answer: Surprisingly,industry specific knowledge about the business segments you are calling is NOT essential. But here's the catch...
Top management will insist only salespeople with deep understanding of the markets they are selling can do business development cold calling. It's myth based on ignorance rather than tested cold call business experience.
Question: Any other cold calling clients tips?
Answer: Like social media marketing, the business development cold call can be an engaging and interactive business development medium....enabling you to connect with your customers and potential customers ahead of the bigger companies with larger, less personalized sales and marketing organizations.
Effective outside sales cold calls
The secret is making your outside sales cold calls with a personal touch that engages your prospects ---- getting them to interact with you one-to-one so they trust doing business with you.
And this is where I can help you develop new clients.
Working the phones I contact your prospects in a very personal way...creating trust and moving your B2B sales process forward.
What my introductory cold calling process can do for you
- Build your prospect list with introductory cold calls.
- Develop the qualified sales prospects with lead nurturing follow-up calls.
- Get you Appointments by methodically working this business development lead generation list.
- Make your business development process more efficient so every lead gets followed up.
- Give you full notes & clear records of each lead generation call at all stages.
- Give you DAILY Call Outcome Reports so you can share information and adjust tactics.
- Save you money…with business development lead generation TRIAL PROJECTS.
And because I test everything for you with small trial projects you will NEVER waste your money on me making your outside sales cold calls.