Question: Does effective business outreach cold calling require a background in the industry or markets you are calling?

Answer: Surprisingly, industry specific knowledge about the business segments you are calling is NOT essential.

Tone of voice is key

Your ability to bond with someone --- usually a complete stranger if you're cold calling --- will have more to do with your tone of voice than anything else.

See my post: How To Make A Successful Phone Introduction

But too many sales managers  insist only salespeople with deep understanding of the markets they are selling can do business development cold calling.

It's myth based on lack of real-world testing and experience rather than tested cold call business experience.

My outreach prospecting is not the usual telemarketing strategy used by call centers.

I build a rapport to establish a credible business relationship over time and not with a single phone call.

Developed specifically for this "hands-on", one-to-one customer experience engagement my services are well suited for engaging high-level executives including CEOs..CFOs...CIOs...business owners and high net worth individuals.

Call centers you can try.

But helping you build strong relationships with your customers and your prospects so they become more loyal to you and keep buying from you is how I'd like to work with you.