Reaching out to prospects you never get to.
No magic pill. Just basic sales hunting.
But most in sales avoid it!
Question: Does effective business outreach cold calling require a background in the industry or markets you are calling?
Answer: Surprisingly, industry specific knowledge about the business segments you are calling is NOT essential.
Your ability to bond with someone --- usually a complete stranger if you're cold calling --- will have more to do with your tone of voice than anything else.
See my post: How To Make A Successful Phone Introduction
But too many sales managers insist only salespeople with deep understanding of the markets they are selling can do business development cold calling.
It's myth based on lack of real-world testing and experience rather than tested cold call business experience.
My outreach prospecting is not the usual telemarketing strategy used by call centers.
I build a rapport to establish a credible business relationship over time and not with a single phone call.
Developed specifically for this "hands-on", one-to-one customer experience engagement my services are well suited for engaging high-level executives including CEOs..CFOs...CIOs...business owners and high net worth individuals.
Call centers you can try.
But helping you build strong relationships with your customers and your prospects so they become more loyal to you and keep buying from you is how I'd like to work with you.
How QUALITY Appointments Develop
It is by working your prospect list with emails and real-time follow-up calls that your appointments will develop.
Today's business marketing by phone is about building trust...strengthening relationships...and educating your prospects on how you can help them.
Sure, it's a process.
But it pays you back with higher close rates and more repeat customers than one call telemarketing ever did.
You may have overlooked this appointment setting strategy completely.
Or have been hooked into trying it by call centers that are not suited for your particular industry niche.
But sales prospecting with the right personal touch is a practical way to get new customers and keep your existing customers from drifting away.
Small Controlled Test
You Pick Markets and List
200 Prospects Per Test
You Monitor Account Activity
Cancel Any Time
100 Best Business Development Books of All Time
Seven Must read classic business books
Forbes: New Rules for Prospecting In The Age of The Customer
Also: Harvard Business Review reports on benefits of cold call lead development.
From Harvard Business School On-line: This On-line learning course sounds interesting