Need help reaching prospects you'd otherwise never get to?
Looking to reach high-level executives including CEOs..CFOs...CIOs...business owners and high net worth individuals?
George Clay Surprisingly, industry specific knowledge about your particular business niche is NOT essential.
Technical data and industry buzz words are helpful.
But over-the-phone skills ---genuine friendliness...business savy...good etiquette --- are even more important.
The secret to bonding with someone --- usually a complete stranger if you're cold calling --- has more to do with your tone of voice than anything else.
Building good prospect lists
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