Dig Where The Gold Is!
Outbound B2B Telemarketing Yields Highest Response Metrics Of All Media
Yes! Outbound B2B telemarketing better than direct mail.
Better than e-mail marketing! Better than social media! Outbound B2B telemarketing beats them all.
These are the findings from The Direct Marketing Association, a trade organization representing the companies using direct marketing.
Each year The DMA tracks response rates for all kinds of direct marketing campaigns in particular professions…pus the media that yield the best response.
Each year outbound telemarketing consistently generates the highest response rate in B2B lead generation, direct sales and ROI Index.
Year in and year out, outbound telemarketing remains at the top of the Direct Marketing Association’s Response Rate Report in the business-to-business category.
Why is outbound so successful?I believe it is the person-to-person communication process that makes telemarketing so effective.
When performed properly — with the right personal touch and not as merely an indiscriminate “numbers game” — outbound B2B telemarketing is a powerful sales tool.
There is real efficiency in contacting your customer and prospect base by phone —- efficiency you can use each day to grow your business…including
- Immediately gauge a prospect’s interest in your goods or services.
- Identify their needs…learn about existing suppliers…pre-empt the competition.
- Ask the qualifying questions to make certain your offer matches their needs.
- Learn their “hot buttons” — what is it you can do for them that matters most.
Are you starting to see what outbound B2B telemarketing do for you?
Especially when you use small controlled tests to get your program up and running in a logical and well ordered manner?
Creating trust with your prospect is my primary goal — NOT making a sale. Your calls are important…and making sure they’re done in exactly this way is why I don’t outsource to third party call centers.
If more sales is what you want or an easier way to make more sales or a more efficient way to make or sales this is the way to go about it. Not with splashy ads or hit-or-miss marketing campaigns.
And because I test everything for you with small trial projects you will NEVER waste your money on your outbound b2b telemarketing projects going nowhere.
Outbound B2B Telemarketing Appointments
Quality appointments do not happen overnight.
Routine follow-up calls plus e-mail follow-ups work wonders to get you in the door for a face-to-face meeting.
Also, outbound B2B telemarketing is a form of direct marketing.
And building a highly targeted database is the key to any successful direct marketing campaign.
Therefore, view each call as a means for fine tuning your business development database. It’s a work in progress that never ends!
Improve Your Outbound B2B Telemarketing
Get updates on ways Outbound B2B Telemarketing can help your business grow —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, for further study:
- Harvard Business Review On Cold Call Sales Prospecting
- 7 New Rules for Prospecting In The Age of The Customer