Niche B2B Business Development Quantity vs. Quality
My niche B2B business development cannot be replicated by mass volume telemarketing
It boils down to how I interact with your prospect base.
Your prospects get to know me.
And with each follow-up call I get to know them better!
First Phase: Introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up.
Second Phase: Follow-up calls to uncover active niche market selling opportunities. Best prospects are developed by routine call backs. Again, I’m working the phones and making the calls.
What You Learn: Sales opportunities you’ll NEVER hear about unless your ear is close to the ground! EXAMPLE — Vendor drops ball…you get the business. My real-time follow-up calls keep you informed on account activity so you’re ready to move when opportunity knocks.
Feedback: I give you immediate feedback with full notes and clear records of each call at all stages. Included are daily outcome reports so you can share information and adjust tactics.
You Track Results: Because these updates are ongoing you can track results and jump in whenever a prospect is ready for a face-to face or wants a demo scheduled or has questions best answered by you or your team.
Improve Your Niche B2B Business Development
Get updates on ways business development phone prospecting can help your business development lead generation process —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, for further study: