What if I told you there are specialized groups of new customers I can develop for you so you can meet few yourself and perhaps make a sale or two?
Call center telemarketing is NOT what I do!
Although finding and developing these prospects is not done with one phone call, I bet you think my phone prospecting is just another telemarketing service where each call is jammed up against the next call.
My new customer phone prospecting is not call center telemarketing
What I do is entirely different and if I can only show you how my new customer phone prospecting works and why I think you willbe pleased with the results then perhaps you will consider testing a small trial project with me making those calls for you.
I’ve gone over this many times before on my website --- how I do NOT outsource to anyone and do all the phone prospecting myself with a hands-on quality control that you just cannot get with call center telemarketing.
Are you skeptical?
Do you think cold calling can't compete with social media and digital marketing for developing new business for your team.
That may be true for old way cold calling.
But NOT for the process I have developed and use for my clients.
This is the same methodical calling process I will use to find and develop those specialized groups of prospects for you that I mentioned at the opening of this post.
To be sure, the process begins with an introductory phone call, but building credibility and trust involves real-time follow-up calls that make all the difference in building a pipeline of good quality prospects.
Improve Your New Customer Phone Prospecting
Is your prospecting list scattered about on slips of paper, business cards or sticky notes?
Building quality prospecting lists includes data entry about each prospect you contact and what your conversation covers during your call.
For me, real-time data-entry is key to building quality prospecting lists.
Key data points to capture include:
Your prospect's interest level in your goods or services.
Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.
Ask the qualifying questions to make certain your offer matches their needs.
Learn their “hot buttons” --- what is it you can do for them that matters most.
Use real time follow-up by phone for interacting with your prospect base and developing their interest in what you can do for them.
REAL time follow-up calls mean you engage your prospects with some inter-active, one to one Q&A.
These calls establish good rapport...forward the sales process..and keep your prospects and your customers from drifting away.
- The right CRM software will simplify this for you ….adding speed and precision to your marketing efforts.
- EXAMPLE: Send prospects you've visited or called in the last week personalized, first-class follow-up letters detailing key points of your discussions.
- Prompt follow up always wins…and makes YOU outshine the competition.
- Building good prospecting lists will change your life and keep your customers smiling.
Recommended reading:
100 Best Business Development Books of All Time
Seven Must read classic business books
Forbes: New Rules for Prospecting In The Age of The Customer
Also: Harvard Business Review reports on benefits of cold call lead development.
From Harvard Business School On-line: This On-line learning course sounds interesting