Fills gap where you probably need help
Finding and developing prospects you never get to.
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Me doing Marketing Direct new client outreach. My outreach prospecting is not the usual telemarketing strategy used by call centers.
I build a rapport to establish a credible business relationship over time and not with a single phone call.
Developed specifically for this "hands-on", one-to-one customer experience engagement my services are well suited for engaging high-level executives including CEOs..CFOs...CIOs...business owners and high net worth individuals.
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Building Good Prospect Lists
So much of what you buy has contact data you need to clean up and update with accurate info.
What to do?
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Talk to people on the other end of the line!
Find out who's reachable and verify their contact information as well as how they prefer to be contacted.
You'll find prospects will appreciate this common courtesy, and they’ll generally end up sharing even more information that can eventually lead to maybe making a sale or two.
Building good prospecting lists with fresh data will change your life and keep your customers smiling.
Building quality prospecting lists includes data entry about each prospect you contact and what your conversation covers during your call.
Key data points to capture include:
Your prospect's interest level in your goods or services.
Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.
Ask the qualifying questions to make certain your offer matches their needs.
Learn their “hot buttons” --- what is it you can do for them that matters most.
Use real time follow-up by phone for interacting with your prospect base and developing their interest in what you can do for them. REAL time follow-up calls mean you engage your prospects with some inter-active, one to one Q&A. These calls establish good rapport...forward the sales process..and keep your prospects and your customers from drifting away.
Sooner or later every vendor screws up a project.
My real-time follow-up calls keep you informed on account activity so you’re ready to move when opportunity knocks.
Feedback: I give you full notes and clear records of each call at all stages.
You Monitor Account Activity:
Because these updates are ongoing you can track results and jump in whenever a prospect is ready for a face-to face or wants a demo scheduled or has questions best answered by you or your team.
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Me doing Marketing Direct new client outreach. You're probably wondering how someone like me can help you find and develop new clients interested in what you do and wanting to hear more from you.
That's what your sales reps are supposed to be doing for you.
But what if how I sound on the phone is more important than what I know about your customers and all the technical stuff involved in selling to them?
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Small Controlled Test
You Pick Markets and List
200 Prospects Per Test
You Monitor Account Activity
Test Month-To-Month
Cancel Any Time
Recommended reading:
100 Best Business Development Books of All Time
Seven Must read classic business books
Forbes: New Rules for Prospecting In The Age of The Customer
Also: Harvard Business Review reports on benefits of cold call lead development.
From Harvard Business School On-line: This On-line learning course sounds interesting