new client development

Only a small percentage of leads offer you REAL sales opportunities.

Strategic calling process

business outreach new client development
Me doing outreach with TeleMagic

First Phase:

Introductory warm-cold calls to find prospects worth pursuing.

I work the phones.

Weak prospects noted.

Stronger candidates flagged for follow-up.

Second Phase: 

Follow-up calls to uncover active selling opportunities.

Best prospects are developed by routine call backs.

Again, I’m working the phones and making the calls.

What You Learn:

Sales opportunities you’ll NEVER hear about unless your ear is close to the ground!

EXAMPLE --- Vendor drops ball…you get the chance to prove what you can do.

The secret to keeping these updates on track is a strategic calling platform that makes reaching out to large groups of your contacts in a very personal way a very manageable process.

I’ve been using this sales tool for years and continue to marvel at it’s organizational efficiency.

Called TELEMAGIC, it slices and dices the database to come up with the best calls to make…

organizes the calls…

fast-dials the calls…

takes notes…

sends emails, etc.

From cold lead through satisfied customer TELEMAGIC streamlines the qualification process.


Sooner or later every vendor screws up a project.

My real-time follow-up calls keep you informed on account activity so you’re ready to move when opportunity knocks.

Feedback: I give you full notes and clear records of each call at all stages.

You Monitor Account Activity: 

Because these updates are ongoing you can track results and jump in whenever a prospect is ready for a face-to face or wants a demo scheduled or has questions best answered by you or your team.

Developing the best leads with real-time follow-up calls cannot be replicated by mass volume calling.

It boils down to how I interact with your prospect base.

Your prospects get to know me.

And with each follow-up call I get to know them better!

Yes, it’s process.

But it makes your lead qualification process a lot easier for you and your team.


Let's stay in touch

business outreach new client development
this pretty much covers the bases

Business outreach new client development to clients you would normally meet at trade shows or conferences or meetings you were planning to attend but have decided to put on hold due to travel concerns is where you may want to test my outreach services.



Lead Generation---but do it the right way!

Hunting, prospecting for new business development, interest validation & qualification

Lead follow up from Trade Shows or any prospects you need developed.

Manage & nurture leads through handover to Sales, once there is an opportunity

Uncover projects that your sales group is not currently involved in, such as what your competitors are working on

Build relationships with key contacts involved in purchasing process

Identify New Client Opportunities --- trade journals especially good resources for researching new business clients

Database management --- clean and qualify leads so that accurate data is in place

Track all work so each lead gets followed up.

Participate in early stages of the sales process, but will not close the sale


Pick your prospects
  • Prospects you’ve met at trade shows
  • Customers who have drifted away
  • Subscribers to newsletters or webinars
  • High-profile executives you've read about in business journals
  • Summary plus best list to test
    George Clay
    Best List: Your house list will bring you the highest response rates when you contact these prospects by phone. So before buying an outside list let’s develop these prospects first! How To Test My Strategic Calling Process
    • Small Controlled Test
    • You Pick Markets and List
    • 200 Prospects Per Test
    • Your Team Gets Actively Involved
    • You Monitor Account Activity
    • Adjust Tactics as Needed
    • Test Month-To-Month
    • Cancel Any Time
    It's a process and it takes time to work

    George Clay

    It’s not mainstream marketing.

    And it won't get you new customers overnight.

    But to work your way into high-value accounts and develop key relationships that result in you getting a crack at becoming their vendor this may interest you.