New Business Prospecting In The Age Of The Customer
This article in FORBES may rock your boat when it comes to your new business prospecting.
Called SEVEN NEW RULES FOR PROSPECTING IN THE AGE OF THE CUSTOMER it’s about the massive shift that has taken place in the marketplace of business to business sales.
Sales Practices To Avoid
“This shift has created many disruptions, especially with entrenched Age of the Seller sales practices, but perhaps none more than business-to-business prospecting.”
To succeed in this new arena requires revamping your new business prospecting strategy.
The author guides you through seven simple ways you can do just that.
To me, the importance of this information for anyone in B2B sales and marketing cannot be understated.
Used the right way it will enable you to reach new markets and get new customers ahead of bigger companies with larger but less personalized sales and marketing organizations stuck in the old way of new business prospecting.
If you want better qualified sales leads, higher conversion rates and more revenue per sales lead than is typically achieved by traditional new business prospecting I can help you.
Become Better At New Business Prospecting
Get updates on ways New Business Prospecting can help your business grow —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this:
- Harvard Business Review on benefits of cold call lead development.
- Survey of B2B marketers on best media for highest QUALITY sales lead generation.
- Habits Of Highly Successful B2B Sales Reps