Outbound Marketing Direct Prospecting Explained
Reaching out to your prospect base in a very personal way is accomplished with a Marketing Direct prospecting tool that I have used for close to twenty three years.
Called TeleMagic this prospecting tool is the first CRM software and many say the best CRM software for the PC.
Why Marketing Direct Prospecting with TeleMagic
TeleMagic simplifies, organizes, and programs even the largest prospecting list into manageable segments for fast and accurate contact management.
TeleMagic manages all the information that will help provide the best possible products and services in the most efficient and effective manner.
It is this power of information that builds strong relationships.
And it is strong relationships that helps you get and keep customers.
Marketing Direct Prospecting Summary
- Introductory cold calls.
- Develop best prospects with lead nurturing follow-up calls.
- Get you Appointments by building trust and winning your prospects confidence in what you can do for them.
- Make your CRM process more efficient so every lead gets followed up.
- Give you full notes & clear records of each call at all stages.
- Give you DAILY TeleMagic Prospecting Reports so you can share information and adjust tactics.
Marketing Direct Prospecting Appointments
Routine follow-up calls plus e-mail follow-ups & direct mail follow-up letters work wonders to get you in the door for a face-to-face meeting.
The secret is a personal touch that engages your prospects —- getting them to interact with you one-to-one so they trust doing business with you.
Also, phone prospecting is a form of direct marketing.
And building a highly targeted database is the key to any successful direct marketing campaign.
Therefore, view each call as a means for fine tuning your sales lead generation database.
It’s a work in progress that never ends!
Improve Your CRM Prospecting
Get updates on ways business development phone prospecting can help grow your business —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, for further study:
- Harvard Business Review On Cold Call Sales Prospecting
- 7 New Rules for Prospecting In The Age of The Customer
- Survey of best media for highest QUALITY sales lead generation.
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If you’re a growing business you cannot afford to miss these simple but effective Marketing Direct prospecting techniques. Go ahead and subscribe now!