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 Tested Direct Phone Outreach Process
My outreach prospecting is based on research and testing literally thousands and thousands of direct outreach calls for my clients over the years.
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But you need experience to sell into our market! We're way too specialized.
Here is where you'll have to go against what you have been told all these years --- that only reps with deep knowledge of your industry niche can get you in the door to meet your customers. Granted, I'll need to spend time with you on the phone learning about your customers --- what makes them tick. Just basic stuff you have found gets their attention. Check out "This counts more than experience" in the next row of info below this one you are now reading.
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Building Good Prospect Lists
What I've learned is nothing worthwhile comes easy. Especially so-called telemarketing lists. Most of what you buy are loaded with junk you need to clean up and that's a real pain. What to do? Build your own lists and keep your data clean and up-to-date.
Helps if you have a good list company like Accurate Leads ---- Small family owned list company. Great service. Plus you can test small batches of prospect lists custom built to match your needs. My review of Accurate Leads is here.
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Sales reps too busy?
Following up by email, by telephone, by LinkedIn, by direct mail or walking floors at trade shows. Your sales reps probably already do some of this. Where you might find my outreach helpful is doing the preliminary discovery call prospecting for them to weed out the dead ends and find the really worthwhile prospects.
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This counts more than experience!
George Clay You're probably still not convinced someone like me with little or no background in your niche industry can be effective doing sales out reach to help you find and develop new clients interested in what you do and wanting to hear more from you. That's what your sales reps are supposed to be doing for you. But what if how I sound on the phone is more important than what I know about your customers and all the technical stuff involved in selling to them?
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George Clay I'll need to spend time with you on the phone learning about your customers --- what makes them tick. You tell me how you go about talking to them and getting them interested in what you do. Basic stuff you have found gets their attention. Pretty much sums up my learning curve to get the ball rolling.