Marketing Direct Cold Calling Explained
Marketing Direct cold calling is a process and not simply one call telemarketing.
The secret is making your calls with a personal touch that engages your prospects so they trust doing business with you.
And this is where I can help you.
Working the phones I contact your prospects in a very personal way…ahead of the bigger companies with larger, less personalized sales and marketing organizations.
Personal low-key style
How I accomplish this so each call comes across as low-key but professional and allows me to engage each prospect one to one with interactive dialog so the prospect begins to view my call as beneficial and more than just another sales call…well that is due in large part to the CRM software I use for all my cold-call list building projects.
TeleMagic
Called TeleMagic, this CRM software runs circles around cloud-base CRM platforms costing many times more money and far more complicated for me to bother with.
What Marketing Direct cold calling can do for you
- Build your prospect list with introductory cold calls.
- Develop the qualified sales prospects with lead nurturing follow-up calls.
- Get you Appointments by methodically working this list of cold call qualified prospects.
- Make your business development process more efficient so every lead gets followed up.
- Give you full notes & clear records of each call at all stages.
- Give you DAILY Call Outcome Reports so you can share information and adjust tactics.
- Save you money…with cold call list building TRIAL PROJECTS.
And because I test everything for you with small trial projects you will NEVER waste your money on your cold call prospecting projects going nowhere.
Appointments From Marketing Direct Cold Calling
Quality appointments do not happen overnight.
Routine follow-up calls plus e-mail follow-ups work wonders to get you in the door for a face-to-face meeting.
Also, business development marketing by phone is a form of direct marketing.
And building a highly targeted database is the key to any successful direct marketing campaign.
Therefore, view each call as a means for fine tuning your business development database. It’s a work in progress that never ends!
Become a Better Marketer with Marketing Direct Cold Calling
Get updates on ways business development phone prospecting can help grow your business —especially in this economy.
Also, this Advertising Age update on B2B phone marketing.
Also, for further study:
- Harvard Business Review On Cold Call Sales Prospecting
- 7 New Rules for Prospecting In The Age of The Customer
- Survey of best media for highest QUALITY sales lead generation.
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