Get in front of more buyers in a meaningful & personal way...

but without all the "Corporate Sales & Marketing"

that slows you down and costs you more money.

What I can do for you by keeping things simple.

  • Get you through to the right people.

  • Get you involved with them early  --- BEFORE buying process begins.

  • Give you a better understanding of where they are in the buying process and when to interact with them so you can pre-empt the competition.

  • Simplify, organize and program this process for better ROI.

How this process begins

George Clay

What I do is not what you would call "generating leads" but something quite different.

collaborative  and flexible approach to blend as a virtual team member with you to help you get your foot in-the-door with new clients...well ahead of when their actual buying process begins.

Where this begins is early-stage outreach by phone --- a process I have developed over the years and is especially needed today where that all important human touch is sorely lacking.

I call it outreach with a personal touch.

Finding buyers with a genuine interest in what you do.

Doing this for you on a trial basis would be a good way to show you how cost-effective this can be for getting your foot in-the-door where you want to get new work.

Building a Rapport

marketing direct by phone
Me using TeleMagic.

I build a rapport to establish a credible business relationship over time and not with a single phone call.

Developed specifically for this "hands-on", one-to-one real-time interaction my marketing direct by phone is well suited for engaging high-level executives including owners and high net worth individuals.

Question: How do you track who to call?

Answer:  Reaching out to your prospect base in a very personal way is accomplished with a CRM software that I have used for close to twenty three years.

Called TeleMagic, this cloud-based platform simplifies, organizes, and programs even the largest prospecting list into bite-size segments for fast, accurate and highly personalized contact management.

Question:  What about lists?

Answer: Keep it simple. Are there accounts your people aren’t getting to? Buyers you need meetings or demos scheduled to close a deal?

Whatever list you select, fifty or one hundred prospects is all I need to get started.

Question: Anything else?

Answer: Marketing direct by phone is an ongoing process of building relationships with select groups of well qualified prospects interested in what you do and wanting to learn more from you.

Yes, it’s a process!

But if you do it right, you’ll build a loyal client base that will likely result in more referrals and more money.

Will this work for YOU?

George Clay

Nothing really complicated or high-tech ---- just reaching out and building relationships the old-school way.

If you’re OK with that lets try something out and see how it goes.

 A  TRIAL RUN so you get a feel for how this process works and how giving your customers that extra special personal touch can make all the difference in how you are able to get new work and also keep customers doing business with you for the long haul.

You’ll find I’m easy to work with and can help you get this done without the hassle and red tape of doing this yourself in-house.

More Marketing Direct Tips

How to win sales remotely

How to make a successful phone introduction

Trial Run Test Offer

Recommended reading:

Forbes: New Rules for Prospecting In The Age of The Customer

Also: Harvard Business Review reports on benefits of cold call lead development.

From Harvard Business School On-line:  This On-line learning course sounds interesting