Want More Customers? Try Marketing Business to Business Cold Calling
With online marketing and cloud-related media making headlines, marketing business to business cold calling is a very responsive marketing strategy you may have overlooked.
Cold calling is a tested direct marketing strategy for reaching new markets and getting new customers.
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You might call it “old school” but marketing business to business cold calling can be an engaging and interactive medium….enabling you to connect with your customers and potential customers in a very personal way.
The Personal Touch
The secret is making your calls with a personal touch that engages your prospects —- getting them to interact with you one-to-one so they trust doing business with you.
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And this is where I can help you.
Working the phones I contact your prospects in a very personal way…ahead of the bigger companies with larger, less personalized sales and marketing organizations.
What my Marketing Business To Business Cold Calling can do for you
- Build your prospect list with introductory cold calls.
- Develop the qualified sales prospects with lead nurturing follow-up calls.
- Get you Appointments by methodically working this business development lead generation list.
- Make your business development process more efficient so every lead gets followed up.
- Give you full notes & clear records of each call at all stages.
- Give you DAILY Call Outcome Reports so you can share information and adjust tactics.
- Save you money…with TRIAL PROJECTS.
Business Development Appointments
Quality appointments do not happen overnight.
Routine follow-up calls plus e-mail follow-ups work wonders to get you in the door for a face-to-face meeting.
Also, business development list building by phone is a form of direct marketing.[singlepic id=74 w=270 h=190 float=right]
And building a highly targeted database is the key to any successful direct marketing campaign.
Therefore, view each call as a means for fine tuning your business development database. It’s a work in progress that never ends!
Improve Your Marketing Business to Business
Get updates on ways Cold Call List Building can help your business grow —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, for further study:
- Harvard Business Review On Cold Call Sales Prospecting
- 7 New Rules for Prospecting In The Age of The Customer
- Survey of best media for highest QUALITY sales lead generation.