Marketing B2B Sales Lead Generation By Phone
If you sell non commodity B2B products or services and your sales cycles are greater than sixty days Marketing B2B sales lead generation by phone may be the outsourcing solution you’ve been looking for.
Creating Trust Vs. Making The Sale
My marketing B2B sales lead generation job is NOT to make the sale, but rather to get your people in front of more prospects interested in what you are selling.[singlepic id=3 w=320 h=240 float=right]
So how can an outsourced sales person (me) work your prospect list AND answer the industry specific questions your prospects may have?
You get me up to speed on key selling points and buzz words for your industry.
From there we work up a script for my introductory business sales prospecting.
The script is short — no more than 30 seconds! But it can be a powerful sales tool for prospect qualifying and list building. After that my follow-up calls take over.
Throughout this process a deep knowledge of your products or services is NOT required .That comes later, when your sales people take over and lead the charge.
What Marketing B2B Sales Lead Generation Can Do For You[singlepic id=19 w=270 h=190 float=right]
OK. There you have it. A snapshot of my marketing B2B sales lead generation services and what I can do for you.
I can help you profile and acquire new customers by prospecting key segments of your customer and prospect base with outsourced sales calls that identify and then nurture opportunities for your sales and marketing team to pursue.
Become Better At Marketing B2B
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Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer