Lead Generation Long Term Sales Cycle CRM

 Long Term Sales Cycle Tips to help you Edge Out Even Large, Well Funded Competitors!

lead generation long term sales cycle
George Clay

Get­ting new customers is important. But so is keeping your competitors from stealing your existing customers!
Are you getting it right…giving your customers better service, greater value and more attention?

Work your house list. It’s where you’ll get your highest response rates.
But response rates aside, follow-up calls to your house list will build customer loyalty and help keep your customers from drifting away.
Work  your prospect base. For that “personal touch” use phone prospecting to renew relationships with lapsed clients and build your customer base.
Add routine emails and personalized First Class follow-up mail­ings to these folks. Targeted sales marketing projects like these help cultivate your customer and prospect base…spreading good will and showing them you care.

It’s About The Customer, Stupid! The most graphically gorgeous and clever sales literature will fail…unless it appeals to valid needs of your customer. A simple letter — black and white —addressing these needs will out pull slick mailings that miss your customer’s “sweet spot”.

Be on time with your lead generation long term sales cycle crm follow-up sales calls. Prompt follow-up separates you from the competition and helps build long lasting business relationships.

Appointment setting. Today’s lead generation long term sales cycle crm strategy is all about building relationships. And that takes time. The key is follow-up calls. They keep you in front of your prospects.

Bottom Line: When prospects and customers receive great customer service, they reward you with repeat business and more sales referrals. When you give them lousy service they head for the exits!

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“Profit in business comes from repeat customers that boast about your product or service, and bring friends with them.”                                                                               …W. Edwards Deming “There is only one boss! The customer. And he can fire everybody from the chairman on down by spending his money  somewhere else.” ..Sam Walton

Become A Better Marketer

lead generation long term sales cycle
George Clay

Consider subscribing to my newsletter for updates on ways Lead Generation Long Term Sales Cycle CRM can help your business grow —especially in this economy. Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing. Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer