Effective Lead Generation B2B Cold Calling Requires Real-Time Follow-Up Calls To Qualify and Enhance Your Appointment Setting Process.
This patient and systematic approach to getting appointments turns lead generation B2B by phone into a methodical process rather than a one call telemarketing.
Sure, it takes time and effort…but it PAYS as hit-or-miss telemarketing never did.
The key is working your prospects into your sales funnel…then cultivating them — over time —with automated follow-ups via email marketing campaigns, web conferencing, and podcasting.
Bottom Line: You’ll make more sales when you make your prospect qualify process more efficient.
Get Closer To Your Customers. Use your phone!
No other marketing medium — not television, not radio, not direct mail, not print advertising, not email —- gives you such a powerful, persuasive, and cost efficient person-to-person lead generation B2B
By speaking directly with prospects you can gauge each prospect’s interest level in your offer and thereby qualify your lead generation B2B database.
Done right —without the hype or pressure of an old way call center — there is real efficiency in lead generation B2B phone prospecting efficiency you can use every day to build a targeted sales marketing database to get and keep customers.
And because customers are fewer, their loyalty shorter, and their demands greater, the customer experience game has changed. Up for grabs is anything that moves — including your customers.
To build a stable and consistent client base and keep your customers from drifting away use that phone of yours to enhance customer experience and build customer loyalty.
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Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer