Lead Development B2B Made Simple
Think effective lead development B2B has to be complicated? Think again!
Reaching new markets and getting new customers — even if you don’t have a large sales force and big bucks for marketing — might be less difficult than you think.
In fact, anyone with the right mastery of the basic concepts, techniques and strategies detailed below can develop a pipeline of new business opportunities that become profitable — and do it cost-effectively as well.
Featured In Harvard Business Review
Get a quick, easy and nicely summarized guide to the fundamentals of this lead development B2B strategy in this article...from The Harvard Business Review.
We’re all on a lead development B2B quest for that one secret or tool that will enhance our market share, fight off the negative effects of price driven competition, and change our business forever.
Yet that secret has actually been hidden in plain sight all along. It’s your telephone…and putting it to use doing what most salespeople dread — cold call prospecting.
Now comes a survey of B2B marketers comes news regarding sales lead quality.
Lowest Quality Sales Leads
At the bottom of 14 identified channels for sales lead quality are leads generated by traditional media.
These are sales leads from print…radio…and TV advertising campaigns.
Now for the good news.
Highest Quality Sales Leads
- Rated as highest quality by 40% of B2B marketers were leads generated by email marketing (house list).
- Followed by organic search lead generation (SEO 36%).
- Telemarketing/cold calling lead generation (35%).
Surprised telemarketing ranks highly for lead development b2b quality?
You are not alone!
Most B2B marketers overlook this lead development b2b strategy completely…or get hooked into trying it by call centers that are not suited for small business marketers.
Enhance Your Lead Development B2B Marketing
Consider subscribing to my newsletter for updates on ways my Lead Development B2B Prospecting can help your business grow —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer
- Harvard Business Review on benefits of cold call lead development.
- Ssurvey of B2B marketers on best media for highest QUALITY sales lead generation.