How to Make A Successful Phone Introduction --- the research may surprise you!

successful phone introduction
George Clay
What if I told you that when you introduce yourself on the phone to someone you are calling for the first time what callers hear on the other end has relatively little to do with what you are saying?
Research in human communication bears this out.
Words are important.
But on the phone your ability to bond with someone --- usually a complete stranger if you're cold calling --- will have more to do with your tone of voice than anything else.
How do you think a prospect feels if they speak carefully and slowly
 ...and you speak as if you're spraying them with a fire hydrant?
Pace and tone are important to help you build rapport --- 
so it's important you listen carefully and try to match the pace!
Also --- on or off the phone --- another tip:
Fine talkers are rarely good salesmen.
They inspire buyers with the fear of over-influence. They create the suspicion that an effort is made to sell them on other lines than merit." ---Claude Hopkins, author, Scientific Advertising.

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Tips to imporve your phone introduction. 

Never "Wing It". Always use a script. It keeps repetitions, omissions and improper sequencing out of your pitch. They spell trouble when cold calling new customers.

Keep It Short. Make your introduction brief and to the point. How brief? Twenty to thirty seconds! That's all you get. So be accurate, concise,and persuasive. Are you starting to see why you need a cold calling script?

Relax. Dialog and delivery in movies, TV, and plays flows from carefully crafted scripts. Yet these staged conversations sound completely natural and spontaneous. Effective cold call prospecting is no different.Subtle inflections and pauses make your presentation more natural and far more believable.

Prospect Qualify. Good prospects...weak prospects?  Find out who's who by asking specific questions. For example, "Does this interest you?" Or "When would you like me to recontact you"? Make prospect qualify questions part of every cold call script!

Test,Test,Test ----but control your variables carefully. Be especially careful with key words or phrases. You might think they don't matter, but they do! So once you find a winning script, stick with every word of it!