Acquiring High-Value Customers
Only a small percentage of leads offer you real sales opportunities.
Select niche batches of prospects you want developed.
- VP-level executives…CEOs…IT execs...Buyers…OEM or channel sales partners.
- Prospects you’ve met at trade shows
- Customers who have drifted away
- Subscribers to newsletters or webinars
First Phase: High value lead development begins with introductory warm-cold calls to find prospects worth pursuing.
I work the phones.
Weak prospects noted.
Stronger candidates flagged for follow-up.
Second Phase: Follow-up calls to uncover active selling opportunities.
Best prospects are developed by routine call backs.
Again, I’m working the phones and making the calls.
What You Learn: Sales opportunities you’ll NEVER hear about unless your ear is close to the ground!
EXAMPLE --- Vendor drops ball…you get the call.
My real-time follow-up calls keep you informed on account activity so you’re ready to move when opportunity knocks.
Feedback: I give you immediate feedback with full notes and clear records of each call at all stages.
Included are daily outcome reports so you can share information and adjust tactics.
You Monitor Account Activity: Because these updates are ongoing you can track results and jump in whenever a prospect is ready for a face-to face or wants a demo scheduled or has questions best answered by you or your team.
Unexpected Benefits
My high-value lead development process cannot be replicated by mass volume telemarketing.
It boils down to how I interact with your prospect base.
Your prospects get to know me. And with each follow-up call I get to know them better!
Yes, it’s process.
But you’ll discover it not only works better than one call telemarketing but it makes tracking and developing your sales opportunities a lot easier for you and your team.
Effective CRM Prospecting
The secret to keeping this process on track is a CRM phone prospecting platform that makes reaching out to large groups of your contacts in a very personal way a very manageable process.
I’ve been using this sales tool for years and continue to marvel at it’s organizational efficiency.
Called TELEMAGIC, it slices and dices the database to come up with the best calls to make…organizes the calls…fast-dials the calls…takes notes…sends emails, etc.
From cold lead through satisfied customer TELEMAGIC streamlines the high-value lead development process.