Harvard Business Review


Overlooked Business Development News

cold call telemarketing
George Clay

From THE HARVARD BUSINESS REVIEW comes news I never expected to find on their pages. It's a quick read and based on real world business experiences.

Called COLD CALL TACTICS THAT INCREASE SALES  it says cold calling "should be utilized by every B2B sales force."

With the right personal touch cold call telemarketing is a practical way to get new customers and keep your existing customers from drifting away.

Cold Call Telemarketing & Follow-Up Calls

But effective cold call telemarketing involves routine follow-up calls.

These calls create trust, build your credibility and forward the sales process. It's is all about building relationships. And that takes time.

So use follow-up calls to stay in front of your prospects.

Work your follow-up calls into a methodical strategy that moves your prospects through your sales generation funnel...educating and informing them about what you can do for them.

If you want better qualified sales leads, higher conversion rates and more revenue per sales lead than is typically achieved by traditional cold call telemarketing I  can help you.

cold call telemarketing
George Clay

Working the phones and making these calls I establish one to one personal contact with your prospects in a very personal way...ahead of the bigger companies with larger, less personalized sales and marketing organizations.

And because I test everything for you with small trial projects you will NEVER waste your money on your cold call telemarketing going nowhere.

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