Finding New Customers Cold Calling
If your market is high-end b2b and you need to connect with high level execs to make your sale, finding new customers by cold calling can help you get in-the-door…make your sale and get more customers.
The secret is making your calls with a personal touch and engaging your prospect with routine, real-time follow-up calls.
Yes, it’s a process.
But from cold lead through satisfied customer it brings you better qualified prospects with higher conversion rates than you can get with direct mail, email marketing or traditional telemarketing.
I develop your prospect list by building solid relationships with key prospects in the markets and the companies you want to reach.
I start the process with introductory cold calls that qualify each prospect to determine if your business is a good fit for what they need.
It’s here the the better qualified prospects are engaged for careful and methodical follow-up calls. This is where the all important relationship building process begins.
With each call I capture key details…including:
- Your prospect’s interest level in your goods or services.
- Identify their needs…learn about existing suppliers… and how YOU can pre-prempt the competition.
- Ask the qualifying questions to make certain your offer matches their needs.
- Learn their “hot buttons” — what is it you can do for them that matters most.
Become a Better Marketer
Get updates on finding new customers cold calling to help your B2B sales generation services — especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, for further study…
7 New Rules for Prospecting In The Age of The Customer
Also: Harvard Business Review reports on benefits of cold call lead development.
