The most underutilized method of getting your foot in-the-door to acquire new clients.
And then getting them to do business with you over a longer period of time.
Something so simple as a phone call can go a long way in getting you noticed in a very favorable way.
Especially when everybody else is cutting corners on service and losing touch with their customers.
Or you think it does not works because you are inundated with spammy requests all day and you think all direct outreach is spammy.
But the truth is, direct outreach is an effective method of acquiring new work and it doesn't have to be spammy.
That's especially true when making phone calls to people who know nothing about you.
The secret is making these calls to the right people at the right time and with the right message...but in a very low-key way.
This specific style of outreach is my cup of tea --- something for any number of reasons I do well.
If you decide to give this a try you will find me easy to work with and not like one of those know it all marketing gurus who leave you cold.
Do you have a batch of prospects you've been meaning to get to?
Hand off to me and see if you get the results you are looking for.
Just brief me on what you want covered and I'll do the rest.
Not just acquiring new clients but taking care of your existing customers.
Because customers will come and go, often disappearing without ever letting you know why they are not returning.
Be sure to protect the investment you made earning their business the first time by taking the best possible care of them once they are in the fold.
Next step would be speaking with you --- yes, an old-fashioned conversation!
Finding new clients with old-fashioned outreach: George@prospectingB2B.com
100 Best Business Development Books of All Time
Forbes: New Rules for Prospecting In The Age of The Customer
Also: Harvard Business Review reports on benefits of cold call lead development.
From Harvard Business School On-line: This On-line learning course sounds interesting