Finding new clients by phone can be a helpful addition to your business development process.

George Clay

But you are probably reluctant to put yourself out there...reaching out to someone new.

Or you think it does not works because you are inundated with spammy requests all day and you think all direct outreach is spammy.

But the truth is, direct outreach is an effective method of acquiring new work and it doesn't have to be spammy.

That's especially true when making phone calls to people who know nothing about you.

The secret is making these calls in a very low-key way.

This specific style of outreach is my cup of tea --- something for any number of reasons I do well.

If you decide to give this a try you will find me easy to work with and not like one of those know it all marketing gurus who leave you cold.

I wanted to let you know this up front and hope we can work together to get your outreach up and running with some old-fashioned phone calls.

  • Do you  have a batch of prospects you've been meaning to get to?
  • Hand off to me and see if you get the results you are looking for. 
  • Just brief me on what you want covered and I''ll do the rest. 

Not just finding new clients by phone prospecting but taking care of your existing customers.

     Because customers will come and go, often disappearing without ever letting you know why they are not returning. 

 Be sure to protect the investment you made earning their business the first time by taking the best possible care of them once they are in the fold.

Next step would be speaking with you --- yes, an old-fashioned conversation!

Tips to imporve your phone introduction. 

Never "Wing It". Always use a script. It keeps repetitions, omissions and improper sequencing out of your pitch. They spell trouble when cold calling new customers.

Keep It Short. Make your introduction brief and to the point. How brief? Twenty to thirty seconds! That's all you get. So be accurate, concise,and persuasive. Are you starting to see why you need a cold calling script?

Relax. Dialog and delivery in movies, TV, and plays flows from carefully crafted scripts. Yet these staged conversations sound completely natural and spontaneous. Effective cold call prospecting is no different.Subtle inflections and pauses make your presentation more natural and far more believable.

Prospect Qualify. Good prospects...weak prospects?  Find out who's who by asking specific questions. For example, "Does this interest you?" Or "When would you like me to recontact you"? Make prospect qualify questions part of every cold call script!

Test,Test,Test ----but control your variables carefully. Be especially careful with key words or phrases. You might think they don't matter, but they do! So once you find a winning script, stick with every word of it!