Misused and misunderstood — that’s the the rap on making introductory cold calls
But this simple sales tool has benefits you’ll do well to explore.
Question: Why do B2B sales managers consider cold calling clients obsolete?
Answer: Social media and web based marketing are their focus. And business development cold calling is misery for their sales people.
Question: Is cold calling clients effective?
Answer: Harvard Business Review On-Line says cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts…and should be used by every B2B sales force.”
Question: Does effective cold calling require a background in the industry or markets you are calling?
Answer: Surprisingly,industry specific knowledge about the business segments you are calling is NOT essential. But here’s the catch…
Top management will insist only salespeople with deep understanding of the markets they are selling can do business development cold calling. It’s myth based on ignorance rather than tested cold call business experience.
Question: Any other cold calling clients tips?
Answer: Like social media marketing, the business development cold call can be an engaging and interactive business development medium….enabling you to connect with your customers and potential customers ahead of the bigger companies with larger, less personalized sales and marketing organizations.
Effective introductory cold calls
The secret is making your calls with a personal touch that engages your prospects —- getting them to interact with you one-to-one so they trust doing business with you.
And this is where I can help you develop new clients.
Working the phones I contact your prospects in a very personal way…creating trust and moving your B2B sales process forward.
What my introductory cold calling process can do for you
- Build your prospect list with introductory cold calls.
- Develop the qualified sales prospects with lead nurturing follow-up calls.
- Get you Appointments by methodically working this business development lead generation list.
- Make your business development process more efficient so every lead gets followed up.
- Give you full notes & clear records of each lead generation call at all stages.
- Give you DAILY Call Outcome Reports so you can share information and adjust tactics.
- Save you money…with business development lead generation TRIAL PROJECTS.
And because I test everything for you with small trial projects you will NEVER waste your money on your cold call b2b marketing going nowhere.
Business Development Cold Call: The Truth About Getting Real-World Appointments
Quality business development appointments do not happen overnight.
Routine follow-up calls plus e-mail follow-ups get you in the door for a face-to-face meeting.
Also, business development by phone is a form of direct marketing.[singlepic id=74 w=270 h=190 float=right] And building a highly targeted database is the key to any successful direct marketing campaign.
Therefore, view each call as a means for fine tuning your business development database. It’s a work in progress that never ends!
Perhaps I can help with your cold call prospecting. Call me direct at 619-692-3110 or send me an email.
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Improve Your Introductory Cold Calls
Get updates on ways Business Development Cold Call Marketing can help your business grow —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, for further study:
- Harvard Business Review On Cold Call Sales Prospecting
- 7 New Rules for Prospecting In The Age of The Customer
- Survey of best media for highest QUALITY sales lead generation.