Marketing Direct Explained

direct response advertising
George Clay

No hype or fluff. Forget big ads, flashy mailings, corporate jingles. If that's what you need for your business my direct response advertising strategy is not for you.

  • Proof. I prove what I can do for you with small trial projects.You measure the results...then decide if you want to expand your test. My focus is growing your business --- not selling you a service you don't  need.

Direct Response Advertising Bible

  • Putting customers first. A business that sacrifices customer loyalty for short term gain is NOT a good match for my service . My marketing direct clients put their customers first.

  • If that sounds like you, I can help you "cultivate" key segments of your customer and prospect base with niche spearhead projects that add value for your customers and make you outshine the competition.

  • No boiler room telemarketing. My phone prospecting is low key... never "pushy".

  • Building relationships on the phone is what I do best. Creating trust with each prospect is my primary goal --- NOT making a sale.

  • Your calls are important…and making sure they’re done this way is why I don’t outsource to third party call centers.

  • Get involved. When you hire my marketing direct services, I need your help.

  • Support from you and the team behind you is absolutely essential. That means you do whatever it takes to service the prospects and new business leads I bring your way. If lax follow-up is ok with your people, do NOT hire me.

  • No outsourcing---ever! Absolutely no outsourcing of your  business sales lead generation project to third party vendors. All phone marketing calls I make on your behalf are made here, by me in my office. NOTE: Before using any call center make certain you know who will be making calls on your behalf...and where they are located!

  • Can I work your industry? Phone prospectors --- the really good ones--- can work any industry. Technical data and industry specs are helpful. But prospecting skills (genuine savvy...good etiquette) are even more important. That said, the more information we have about your business and industry the better. A client information form especially for this purpose is here.

  • Easy to start. Once you you email your list,  I can be prospecting for you in a matter of hours.

  • Easy to stop. You can stop a project anytime you like. No need for long term contracts.

  • Marketing Direct has been in business since 1996.

Also, my small business marketing direct strategy is a form of direct marketing.

And building a highly targeted database is the key to any successful direct marketing campaign.

Therefore, view each call as a means for fine tuning your business development database.

Cold call list building is a work in progress that never ends!

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