Oureach by phone is all about sounding credible
and worth listening to.
But how to do it? What do you say?
My direct outreach by phone prospecting is based on research and testing literally thousands and thousands of outreach calls for my clients over the years.
It's a methodical lead qualification phone process that develops over-time and not with a single phone call.
Knowing key words and phrases to get your prospect talking is key.
This is why phone prospectors --- the really good ones --- can work any industry.
Technical data and industry buzz words are helpful.
But over-the-phone skills ---genuine friendliness...business savy...good etiquette --- are even more important.
Test My Calling Process
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My system of hunting, qualifying, developing and list-building outreach helps you keep current with both your active and inactive prospects you would otherwise never get to.
Tips for effective outreach
Use a script. It keeps repetitions, omissions and improper sequencing out of your pitch.
Keep It Short.
Make your introduction brief and to the point.
How brief? Twenty to thirty seconds! That's all you get.
So be accurate, concise,and persuasive. Are you starting to see why you need a cold calling script?
Dialog and delivery in movies, TV, and plays flows from carefully crafted scripts. Yet these staged conversations sound completely natural and -spontaneous.
Effective cold call prospecting is no different.
Subtle inflections and pauses make your presentation more natural and far more believable.
Test, Test, Test ----but control your variables carefully.
Be especially careful with key words or phrases.
You might think they don't matter, but they do!
So once you find a winning script, stick with every word of it!
Sales reps too busy?
Consider Marketing Direct outreach help
Following up by email, by telephone, by LinkedIn, by direct mail or walking floors at trade shows.
Your sales reps probably already do some of this.
Where you might find my Marketing Direct outreach by phone helpful is doing the preliminary discovery call prospecting for them to weed out the dead ends and find the really worthwhile prospects.
Let's work together