The most underutilized method of getting your foot in-the-door before the buying process begins
Direct new client outreach by phone can be a helpful addition to your overall business development process.
But you are probably reluctant to put yourself out there...reaching out to someone new.
Or you think it does not works because you are inundated with spammy requests all day and you think all direct outreach is spammy.
But the truth is, direct outreach is an effective method of acquiring new work and it doesn't have to be spammy.
That's especially true when making phone calls to people who know nothing about you.
The secret is making these calls in a very low-key way.
Not really selling anything.
Just touching base in a casual sort of way.
This specific style of outreach is my cup of tea --- coming across on the phone in a way that hardly anyone in sales does anymore.
Getting through to the person on the other end of the line so they are not taken aback by this being just another sales call.
If you decide my direct new client outreach a try you will find me easy to work with and not like one of those know it all marketing gurus who leave you cold.
I wanted to let you know this up front and hope we can work together to get your outreach up and running with some old-fashioned phone calls.
Not just acquiring new clients but taking care of your existing customers.
Also, I think worth mentioning because customers will come and go, often disappearing without ever letting you know why they are not returning.
Be sure to protect the investment you made earning their business the first time by taking the best possible care of them once they are in the fold.
Next step would be speaking with you --- yes, an old-fashioned conversation!
Finding new clients with old-fashioned outreach: George@prospectingB2B.com
From Harvard Business School On-line: This On-line learning course sounds interesting