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Me doing Marketing Direct new client outreach help. My outreach prospecting builds a rapport to establish a credible business relationship over time and not with a single phone call.
Developed specifically for this "hands-on", one-to-one real-time interaction my direct new client outreach help is well suited for engaging high-level executives including CEOs..CFOs...CIOs...business owners and high net worth individuals.
Question: Does effective business outreach cold calling require a background in the industry or markets you are calling?
Answer: Surprisingly, industry specific knowledge about the business segments you are calling is NOT essential.
George Clay Your ability to bond with someone --- usually a complete stranger if you're cold calling --- will have more to do with your tone of voice than anything else.
See my post: How To Make A Successful Phone Introduction
Need help reaching out to prospects you'd otherwise never get to?
100 Best Business Development Books of All Time
Forbes: New Rules for Prospecting In The Age of The Customer
Also: Harvard Business Review reports on benefits of cold call lead development.
From Harvard Business School On-line: This On-line learning course sounds interesting