Direct new client outreach help explained -

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Marketing Direct, Inc.

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Think of my services as a blend of services --- working together to help you develop new clients.

Building a Rapport
Me doing Marketing Direct new client outreach help.
My outreach prospecting builds a rapport to establish a credible business relationship over time and not with a single phone call.
Developed specifically for this "hands-on", one-to-one real-time interaction my direct new client outreach help is well suited for engaging high-level executives including CEOs..CFOs...CIOs...business owners and high net worth individuals.
Question: Does effective business outreach cold calling require a background in the industry or markets you are calling?
Answer: Surprisingly, industry specific knowledge about the business segments you are calling is NOT essential.
George Clay
Your ability to bond with someone --- usually a complete stranger if you're cold calling --- will have more to do with your tone of voice than anything else.
See my post: How To Make A Successful Phone Introduction

Need help reaching out to prospects you'd otherwise never get to?

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It's a process

100 Best Business Development Books of All Time

Forbes: New Rules for Prospecting In The Age of The Customer

Also: Harvard Business Review reports on benefits of cold call lead development.

From Harvard Business School On-line: This On-line learning course sounds interesting

Organizing Your Outreach Calls

Doing outreach qualifying calls to new prospects?

Try list-building your prospects into three categories:

A. reachable prospects during day
B. reachable prospects after hours
C. reachable only during day and only via gate-keeper

C above I generally avoid--- more productive to work A and B.

Voice mail or leaving messages with gate-keepers I have found ineffective on first calls to new prospects

Marketing Direct Update

What was once referred to as Corporate Sales and Marketing still works but not like it used to.

That was when you walked the floors at trade shows or went to business conferences because that's where you could meet and greet buyers and maybe find a few who down the road would eventually buy something from you.

Of course, you can still follow this path but the time and money you spend to close your sale and make the deal is not getting any cheaper.

There's lots of things I do not understand about virtual selling.

But one thing is clear ----

Whatever you can do that gives you greater control over spending and the agility to reduce costs is worth a look.

Building a Rapport