direct marketing outreach services

Is your "phone voice" suited for new client outreach? Easy to fool yourself into making mistakes.


George Clay

Get help getting more stuff done!

Direct Marketing outreach services for your business.

Keeping your active customers engaged so they don't drift away while also finding new clients is something we all have to do but seems there's never enough hours in the day to get all this done.

You're probably re-tooling how you do this now that COVID-19 has moved the goal posts making what worked before a bit bumpy, to say the least.

Whatever your COVID-19 game plan I thought you might be interested in some ways my Marketing Direct outreach services might help you along the way.

Just know it requires hands-on follow-up to show your prospects and also your clients you're up-to-speed and maybe ahead of your competitors during this post COVID-19 turnaround time we are all going through.

Too many people think it's simply contacting a prospect and setting appointments by explaining what you do and how you can help them.

That last part --- explaining how you can help a prospect --- takes way more than just a single phone call. And it's what effective phone prospecting and list-building are all about --- a relationship-building process that takes time.

Yes,it's a process and a far cry from one call appointment setting.

I'm here to help and you can call or email me anytime if you'd like to kick around some ideas for working together.

One thing for sure --- remote work is a game changer.

Brings outsourcing vs. doing the work in house with your own employees into focus.

Which works best?

Depends on your employees and getting the right people if you outsource.

Cost factors are key --- and this report I found helpful.
How much does an employee cost you?
https://web.mit.edu/e-club/hadzima/how-much-does-an-employee-cost.html
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Try these tips:

Some things learned the hard way.

George Clay

Which is how I learned list-building for direct outreach prospecting.

Had been told by many to buy a list and get busy making calls.

Trouble was I ended up buying the wrong lists.

Either too many outdated contacts or companies really not suited for my particular offers.

So I went to on-line directories --- trade journals and the like.

But what a tedious process ---

Digging out contact data like phone numbers and who best to reach out to at each particular location.

Hours on the web doing this and you can end up with maybe five or six decent data profiles for your call list.          

Fast forward to a process I've learned which seems to work just fine and eliminates most all the headaches (and wasted $$) I've just mentioned.