Direct Marketing Explained
Get the direct marketing book written by the man whose findings have done more for direct marketing than any other copywriter in the history of advertising.
If you are not using his direct marketing findings in your sales literature, marketing, sales prospecting or advertising then you are at a HUGE disadvantage.
You are missing out on ingeniously simple yet PROVEN ways to multiply the pulling power of your marketing dollars many times over.
The secret is to test everything you do on a small scale…before spending money on a larger scale. In this way needless advertising disasters are avoided.
It’s this no-nonsense approach that has always struck a chord with me.
The book is SCIENTIFIC ADVERTISING.
The author is Claude Hopkins. Claude Hopkins He is the man who invented sampling…risk-free trials…money-back guarantees…market testing and other breakthrough advertising techniques.
In his book SCIENTIFIC ADVERTISING he brings these direct marketing strategies to life and shows you how they work and how to work them into your sales generation efforts.
They’re explained in clear, everyday language that makes for easy reading.
Indeed, for making small controlled direct marketing tests on a limited budget you will be amazed how this book will help you do just that in ways that are practical and easy to implement no matter what kind of media or advertising you are using.
You’ll see how to immediately apply Claude Hopkins direct marketing sales generation strategies to any website or sales letter or advertising copy you want to test.
Best of all, Claude Hopkins gives you the nuts and bolts information you need without the marketing jargon or phrases that make advertising books so boring and unpleasant to read.
Regardless of your business or the marketing and advertising you plan to do, you’ll do yourself a HUGE favor by referring to this direct marketing book and the timeless wisdom it contains.
To get your FREE copy just fill out and submit the form below
If you want better qualified sales leads, higher conversion rates and more revenue per sales lead than is
typically achieved by traditional B2B telemarketing my B2B direct marketing prospecting can help you.
- Get updates on ways my B2B Direct Marketing Prospecting can help your business grow —especially in this economy. Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this: