Effective Direct Marketing By Phone
Effective direct marketing by phone is about establishing and then building trust and credibility with your customer and prospect base.
It’s a process or cycle of gathering and using customer data to improve your interactions with specific targeted customers and prospects…over time and NOT with a single phone call.
What It Will Do For You
Done well, this process will boost customer engagement & loyalty, plus help your marketing and sales performance.
My direct marketing by phone prospecting was developed specifically for this type of high-end, direct marketing process…and cannot be replicated by mass volume telemarketing.
Phase One: Introductory warm-cold calls to find prospects worth pursuing. All calls by me real-time using TeleMagic contact management. No voice-mails!
Phase Two: Best prospects are nutured by routine, real-time call backs from me and follow-up emails from you.
Why Real-Time Follow-Up: For relationship building with your prospect base these real-time follow-up calls are essential (see memo at right) for gaining trust, learning what your prospects really need and showing how your team outshines the competition.
Get Better at direct marketing by phone prospecting
Get updates on business prospecting to help grow your business —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, for further study:
- Harvard Business Review On Cold Call Sales Prospecting
- 7 New Rules for Prospecting In The Age of The Customer
- Survey of best media for highest QUALITY sales lead generation.
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