A series of personalized, real-time customer experience engagements for developing new clients cold calling
This process for developing new clients cold calling is not one-call telemarketing.
But it works.
See for yourself with a modest trial project.
- You pick high-end prospects you want developed...any market.
- VP-level executives...CEOs...IT execs...Buyers...OEM or Channel Sales Part
- Prospects you've met at trade shows...
- Customers who have drifted away...
- Subscribers to your newsletters or webcasts.
Personalized, High-end Phone Prospecting
Phase One: Introductory warm-cold calls to find high-level prospects worth pursuing.
NOTE: I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you.
Phase Two: Best high-level prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake).
Real-Time Follow-Up Calls are essential (see memo at right) for generating contact with high-level executives to gain trust, learning what your prospects really need and showing how your team outshines the competition.
NOTE: Voice-mail, e-mail and social media are all effective CRM...but over-used to where their messages too often are ignored (see my post "Lazy Follow-up").
WHAT YOU LEARN: With real-time CRM calls you learn active selling opportunities you
NEVER hear about unless your ear is on the ground!
EXAMPLE: Vendor drops ball...you jump in to prove what YOU can do.
Small Controlled Test
You Pick Markets and List
200 Prospects Per Test
You Monitor Account Activity
Cancel Any Time
100 Best Business Development Books of All Time
Seven Must read classic business books
Forbes: New Rules for Prospecting In The Age of The Customer
Also: Harvard Business Review reports on benefits of cold call lead development.
From Harvard Business School On-line: This On-line learning course sounds interesting