Developing Customers B2B Sales Support
New customers are essential for your business. But how do you find and develop new customers?
B2B business development “experts” are everywhere.
From telemarketing to direct marketing to social media marketing their services flood the internet.
Sales Development By Phone
My offer is simple.
I work the phones for you. I engage your prospects. I show them you want their business.
I’m good at doing what most B2B sales people dread — developing customers B2B with over-the-phone sales prospecting.
Yes! B2B sales development by phone is my bread and butter.
But traditional telemarketing is NOT what I’m offering you.
I don’t outsource to third party call centers. I do all the sales prospecting myself.
But I’m here to give you service that stands out from the crowd.
Developing Customers B2B Trial Project
To make working with me pay out for you consider a trial project.[singlepic id=3 w=320 h=240 float=right]
During this trial project some leads are upgraded…some downgraded.
Yes, it’s a process.
But from cold lead through satisfied customer it brings you better qualified prospects with higher conversion rates than you can get with one call telemarketing.
Creating Trust is Key
Creating trust with each prospect is my primary goal — NOT making a sale.
I start the B2B customer development process with introductory cold calls.
It’s here the weak prospects are weeded out…and the better qualified prospects are engaged for careful and methodical follow-up calls.
This is where the all important relationship building sales process begins.
With each call I capture key details…including:
- Your prospect’s interest level in your goods or services.
- Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.
- Ask the qualifying questions to make certain your offer matches their needs.
- Learn their “hot buttons” — what is it you can do for them that matters most.
And because I test everything for you with small trial projects you will NEVER waste your money on your cold call b2b marketing going nowhere.
Developing Customers B2B: The Truth About Getting Real-World Appointments
Quality business development appointments do not happen overnight.
Routine follow-up calls plus e-mail follow-ups get you in the door for a face-to-face meeting.
Also, business development by phone is a form of direct marketing.[singlepic id=74 w=270 h=190 float=right] And building a highly targeted database is the key to any successful direct marketing campaign.
Therefore, view each call as a means for fine tuning your business development database. It’s a work in progress that never ends!
Become Better Developing Customers B2B
Get updates on ways Business Development By Phone can help your business grow —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, for further study:
- Harvard Business Review On Cold Call Sales Prospecting
- 7 New Rules for Prospecting In The Age of The Customer
- Survey of best media for highest QUALITY sales lead generation.