Adding value while improving your ROI

customer care outreach
George Clay
As we continue to get pummeled by inflation customer care outreach is something you may want to do for your customers or anyone you think might be interested in your services and what you can do for them.
You can bet that everyone is concerned...not just about price hikes but which vendors offer best values.
Get closer to your customers! 
So touching base and getting your ear to the ground and listening ---
  • Really listening to what your prospect base needs and wants from you has never been more important.
  • Too many sales organizations ignore this kind of outreach and rely instead on email or voice mail which are OK for plain vanilla outreach.
But reaching out so you can talk with your prospect base to show them you are there to help and listen to what they need goes a long way to building relationships especially with any borderline customers who are close to jumping ship.
Bottom Line: You’ll get more ROI reaching out to prospects who already have an idea of what you do and are familiar with your services.
You probably have a batch of these prospects sitting around and for whatever reason you are just not getting to them.
If you’re interested in some customer care outreach help we could do a test outreach project of “good will calls” as the first step in getting customers you’ve written off or neglected back to working with you again.

Marketing Direct Outreach Trial ProjectMarketing Direct Outreach Trial Project Explained

  • You pick prospects you want developed...any market.
  • VP-level executives...CEOs...IT execs...Buyers...OEM or Channel Sales Partners...System Integrators, etc. etc.
  • Prospects you've met at trade shows...Customers who have drifted away...Subscribers to your newsletters or webcasts. 
  • I give you full notes & clear records of each call at all stages...plus Daily Call Outcome Reports so you can share information and adjust  tactics

What I Need From You 

I'll need to spend time with you on the phone learning your key selling points and what makes your product or service outshine the competition.

From there I work up a  script and "cheat sheet" with most often asked questions and objections.

You and I review this together --- again by phone.

Oh, one other thing.

For me, customer service is a BIG deal.

So you gotta promise you'll deliver outstanding service to each prospect I bring your way.

Otherwise, this Marketing Direct Outreach Trial project will flop.

1. Select the prospects you want contacted. Your house list of existing prospects is place to start.  Twenty five well selected prospects works fine. Want to try an outside list? That will also work. Just limit your selection to 25 prospects.

2. First round of calls. I begin with introductory cold calls that identify (and eliminate!) opportunities for you to pursue.  Weeding out the weak prospects from the better qualified prospects starts here.

3. From there I make those all important follow-up calls --- During this sales process some leads are upgraded, some downgraded. And only when a prospect is truly qualified for follow-up by YOU do you come into the sales loop.

Starting to feel better about the lead generation business development prospects I send your way?

Sure, it's a methodical lead nurturing process that takes time...but it PAYS as one call lead generation telemarketing never did.

And because I test everything for you with small trial projects you will NEVER waste your money on your new client business development marketing projects going nowhere.
 

Let's try a test! Fill out and send this form.

Establishing a good presence on the phone.

What matters most when you reach the right people and introduce them to what you do.

You can listen and see if you agree.

Are you losing customers to lower priced alternatives?

George Clay

As this inflation thing works through every business it will force us all to rethink what we offer our customers.

What makes you outshine the competition?

Is that extra "something" you offer understood by your customers and anyone considering your services?

As prices go up and critical price points are broken you can almost count on falling demand for your services if price is what makes you stand out from the crowd.

To avoid losing customers so they don't drift away or get taken away by the lure of lower prices you'll need to push extra hard on how you treat your customers.

Boils down to showing them that you understand what they want and need...and when they need it!

My guess is you've never received a business phone call from someone like me doing old way new client outreach.

Informal and relaxed without any selling--- that's old school outreach.

Sounding credible and worth listening to ---- that's so important!

See my post: How To Make An Effective Phone Introduction.

Lets try this out and see how it goes!

I want to show you how my outreach calling works.
How I get through to the right people.
Qualifying their interest and making sure they want to hear from you.
You decide if you get the results you are looking for.
Nothing gets you further than letting people try your product.
I’m a big believer in that.
So, letting you try “my product” with a TRIAL RUN is all I’m asking you to do.
You’ll find I’m easy to work with and I really do care about customer care.
If you’re OK with this then all you need to do is figure out who you’d like me to call.
  • Small Business Owners --- you pick your niche prospects and best markets.
  • Buyers --- get them to hear your story and why you are different.
  • Lost customers you want to win back.
  • Active --- but neglected ---- customers your reps are just too busy to get to.
  • Executives written up in trade journals --- introduce them to what you do while congratulating them on their recent promotion.

Marketing Direct Outreach Trial Project