CRM New Business Development

“There is only one boss! The customer. And he can fire everybody from the chairman on down by spending his money  somewhere else.”            ..Sam Walton

Best CRM New Business Development Tips to help you Edge Out Even Large, Well Funded Competitors!

crm new business development
George Clay

Get­ting new customers is important.

But so is keeping your competitors from stealing your existing customers!

Are you getting it right…giving your customers better service, greater value and more attention?

Work your house list. It’s where you’ll get your highest response rates.
But response rates aside, follow-up calls to your house list will build customer loyalty and help keep your customers from drifting away.
Work  your prospect base. Your phone can be  a fantastic crm new business development sales tool for delivering that “personal touch” to customers on the brink of switching to a competitor.
Use phone prospecting to renew relationships with lapsed clients and build your customer base.
Add routine emails and personalized First Class follow-up mail­ings to these folks. Targeted sales marketing projects like these help cultivate your customer and prospect base…spreading good will and showing them you care.
It’s About The Customer, Stupid! The most graphically gorgeous and clever sales literature will fail…unless it appeals to valid needs of your customer.
 A simple letter — black and white —address ing these needs will out pull slick mailings that miss your customer’s “sweet spot”.

Be on time with your crm new business development follow-up sales calls.

Prompt follow-up separates you from the competition and helps build long lasting business relationships.

Appointment setting. Today’s CRM new business development strategy is all about building relationships.

And that takes time. The key is follow-up calls. They keep you in front of your prospects.

Bottom Line: When prospects and customers receive great customer service, they reward you with repeat business and more sales referrals. When you give them lousy service they head for the exits!
“Profit in business comes from repeat customers that boast about your product or service, and bring friends with them.”                                                                               …W. Edwards Deming

Enhance Your CRM New Business Development

Consider subscribing to my newsletter for updates on ways my CRM New Business Development Prospecting can help your business grow— especially in this economy.

Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer