Cold Call Prospecting HARVARD BUSINESS REVIEW
From THE HARVARD BUSINESS REVIEW comes cold call prospecting news based on real world business experiences.
Called COLD CALL TACTICS THAT INCREASE SALES it says cold calling “should be utilized by every B2B sales force”.
With the right personal touch cold call prospecting is a practical way to get new customers and keep your existing customers from drifting away.
Cold Call Prospecting Follow-Up Calls
But effective cold call prospecting involves routine follow-up calls.
These calls create trust, build your credibility and forward the sales process.
It’s about building relationships. And that takes time.
So use follow-up calls to stay in front of your prospects.
Work your follow-up calls into a methodical strategy that moves your prospects through your sales process…educating and informing them about what you can do for them.
- Working the phones and making these calls I establish one to one personal contact with your prospects in a very personal way…ahead of the bigger companies with larger, less personalized sales and marketing organizations.
Small Trial Projects
And because I test everything for you with small trial projects you will NEVER waste your money on your business development lead generation projects going nowhere.
George ClayInterested? Fill out and email this contact form. I’ll contact you within 24 hours by phone to learn what you need and see if I’m a good fit for helping you.
Improve Your Cold Call Prospecting
- Get updates on ways Cold Call Prospecting can help your business grow —especially in this economy.
- Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
- Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer