Cold Call New Customers

 How to Cold Call New Customers

Cold Call New Customers
George Clay

An effective cold call is a form of direct marketing. And building a list of qualified prospects you can develop into becoming your customer is key to successful (profitable) direct marketing.
That’s why effective cold calling is a process…one that involves routine, real-time follow-up calls 

Give these tips a shot…not all at once, but one here, one there.

Be patient… stick with my strategy. You’ll see positive results…especially with your cold call phone prospecting. 

OK, let’s get started.
  •  Never “Wing It”. Always use a script. It keeps repetitions, omissions and improper sequencing out of your pitch. They spell trouble when you prospect new customers.Cold Call New Customers
  • Keep It Short. Make your introduction brief and to the point. How brief? Twenty to thirty seconds! That’s all you get. So be accurate, concise,and persuasive. Are you starting to see why you need a script?
  •  Relax. Dialog and delivery in movies, TV, and plays flows from carefully crafted scripts.

Yet these staged conversations sound completely natural and spontaneous.

Cold Call New Customers
Cold call business prospecting with TeleMagic.

When you cold call new customers the same strategy applies . Subtle inflections and pauses make your presentation more natural and far more believable.

  • Prospect Qualify. Good prospects…weak prospects?  Find out who’s who by asking specific questions. For example, “Does this interest you?” Or “When would you like me to recontact you”? Make prospect qualify questions part of every script!
  • Test,Test,Test —-but control your variables carefully. Be especially careful with key words or phrases. You might think they don’t matter, but they do! So once you find a winning script, stick with every word of it!
 There you go, five direct marketing cold call techniques to jump start your sales prospecting. Questions? Email or call me. I’ll do my best to help you. And please…send me your feedback once you give those tips a try.

Improve How You Cold Call New Customers  

Get updates on cold call business prospecting to help grow your business  —especially in this economy.

Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

Also, for further study:

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