Cold Call Marketing Tips B2B Explained in Harvard Business Review

Laughed at by many who view it as obsolete, cold call marketing is a proven way to get new business.
HARVARD BUSINESS REVIEW has tips on this very subject.[singlepic id=102 w=270 h=190 float=right]

Cold Call Marketing Tactics That Increase Sales

Called COLD CALL TACTICS THAT INCREASE SALES it says cold calling “should be utilized by every B2B sales force”.

Surprised cold call marketing is gaining favor?
You are not alone!
Most B2B marketers overlook cold call marketing completely…or get hooked into trying it by call centers that are not suited for small business marketers. [singlepic id=3 w=270 h=190 float=right]

The Personal Touch

But cold call marketing with the right personal touch is a practical way to get new customers and keep your existing customers from drifting away.

The secret to effective cold call prospecting involves routine follow-up calls. These calls create trust, build your credibility and forward the sales process.
Working the phones and making these calls I establish one to one personal contact with your prospects in a very personal way…ahead of the bigger companies with larger, less personalized sales and marketing organizations.

And because I test everything for you with small trial projects you will NEVER waste your money on your cold call marketing going nowhere.
What my cold call marketing can do for you

Build your new business prospect list with introductory cold calls.
Develop the qualified sales prospects with lead nurturing follow-up calls.[singlepic id=19 w=270 h=190 float=right]
Get you Appointments by methodically working this new business sales prospecting list.
Make your lead generation pipeline prospecting process more efficient so every lead gets followed up.
Give you full notes & clear records of each call at all stages.
Give you DAILY Call Outcome Reports so you can share information and adjust tactics.
Save you money…with new business sales prospecting TRIAL PROJECTS.

Enhance Your Cold Call Marketing

George Clay

Consider subscribing to my newsletter for updates on ways Cold Call Marketing can help your business grow —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer

- - Harvard Business Review on benefits of cold call lead development.
  - Survey of B2B marketers on best media for highest QUALITY sales lead generation.