Especially now...because information overload makes us skeptical and hesitant to believe anything from anyone.

Consider your emails and voice-mails --- how many were sent to you today?

Same overload your prospects deal with...day after day.

How to get your message through this clutter...so they believe what you can do for them is true and not just another sales pitch?

Try the human touch.

That way you get to know them...and they get to know you. 

What I'm talking about is speaking directly with your prospects by phone...

...engaging in real-time, meaningful dialog rather than voice-mail or sending automatic e-mails like you (and your competitors) are used to doing.

That herd mentality --- doing the same thing over and over like everybody else trying to sell you something or win you over to their way of seeing things --- that's what I want you to put aside for now... 

Let's test a different approach to show your prospects that what you do is different.

What you offer is different.

And that you are different.

This break from the herd strategy is more important than ever because people are more distracted than ever.

This is where a cold call lead process comes in ---- something  you are not used to doing yourself...and probably not something you are used to receiving in your office.

That's because nobody makes those calls anymore.

At least not the right way!

How I make those calls and why they succeed I'll get to in a few more paragraphs (scroll down now, if you can't wait).

What's important to grasp now is the importance of positioning ---

...branding yourself so your prospect is comfortable not just speaking with you and listening to your "pitch"...but agreeing to learn more about what you can do for him or her.

That's important --- wanting to learn from you how you plan to help them.

For this to take place you need an effective follow-up process to effectively deal with each prospect you have qualified as a good prospect.

It's here most sales organizations --- maybe yours too --- drop the ball.

They lack an effective follow-up cold call lead process.

This kind of follow-up is not sending out email blasts.

It is NOT one-call appointment setting.

It is NOT hit or miss boiler-room telemarketing.

It's not a CRM app you download onto your smart phone.

And it's NOT intrusive or annoying like the telemarketing calls you are used to getting.

But something entirely different.  

Call it old-school relationship building by phone

And don't kid yourself.

You know that even if you had time you would do anyting but work the phones and make those real-time follow-up calls. Just something you are not cut out to do.

So you get other people to make those cold call lead development calls for you.

You hire a telemarketer.

Or you outsource to a telemarketing call center.

And happy you are because no matter who you hire for your telemarketing they tell you the same story -- how many dials per hour they make and what you can expect in appointments per day.

Sound familiar?

Either way you probably end up with the same result --- mostly junk leads that go nowhere.

Then there's your sales rep problem --- remember, you're paying them to bring you new business.

You leave it to them for reaching out to your prospects and to your customers.

But they tell you the same story...over and over ---

--- how they want to make those calls...but never get around to actually doing it (even your best reps are too busy handling their own customers to develop new ones).

The Solution (maybe!)

To help you determine if I'm a good fit for what you need I'll give you a detailed summary of my cold call lead process.

First of all, I do NOT outsource to third party call centers.

All the prospecting and follow-up calls I do myself.