Cold Call Lead Generation in HARVARD BUSINESS REVIEW
From THE HARVARD BUSINESS REVIEW comes cold call lead generation news I never expected to find on their pages. It’s a quick read and based on real world business experiences.[singlepic id=3 w=270 h=170 float=right] Called COLD CALL TACTICS THAT INCREASE SALES it says cold calling “should be utilized by every B2B sales force”.
With the right personal touch cold call lead generation is a practical way to get new customers and keep your existing customers from drifting away.
Cold Call Lead Generation & Follow-Up Calls
But effective cold call lead generation involves routine follow-up calls.
These calls create trust, build your credibility and forward the sales process.[singlepic id=72 w=270 h=190 float=right] It’s is all about building relationships.
And that takes time.
So use follow-up calls to stay in front of your prospects. Work your follow-up calls into a methodical strategy that moves your prospects through your sales generation funnel…educating and informing them about what you can do for them.
If you want better qualified sales leads, higher conversion rates and more revenue per sales lead than is typically achieved by traditional cold call lead generation I can help you.
Working the phones and making these calls I establish one to one personal contact with your prospects in a very personal way…ahead of the bigger companies with larger, less personalized sales and marketing organizations.
And because I test everything for you with small trial projects you will NEVER waste your money on your cold call lead generation going nowhere.
Become a Better Marketer
- Get updates on ways my Cold Call Lead Generation can help your business grow —especially in this economy.
- Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.
- Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer